Description
1 Trustwave Seal has better usage coverage in more websites categories. Including Home & Garden, Lifestyle, E-commerce & Shopping, Travel & Tourism and 11 other categories. 2 McAfee Secure is leading in Computers Electronics & Technology, Health, Finance, Games and 5 other categories. McAfee MSC FF plugin DLL NPRuntime Script Plug-in Library for Java(TM) Deploy GEPlugin The QuickTime Plugin allows you to view a wide variety of multimedia content in Web pages. For more information, visit the QuickTime Web site. NPWLPG Reader Library Helper Plugin.
Trust begins with security.
The rise in data breaches has caused a climate of fear among online consumers. You need to show you’re one of the good guys. Displaying a trust badge or seal on your site can help put your visitors at ease.
The McAfee SECURE trustmark lets visitors see that your site is safe—alleviating security concerns and increasing engagement and conversions. Even better, the trust mark and verification page display in 20 different languages (based on our visitor’s browser language).
Add the plugin to your site and display the trustmark for up to 500 visitors per month, at no charge.
Key Benefits:
- Build trust: Show visitors your site is secure by displaying the McAfee SECURE trustmark.
- Be SECURE: Automatically scan your site for malware, viruses, and other malicious activities.
- Boost sales: Increase sales and conversions by reminding visitors that your site is part of the SECURE web.
Getting started is easy
Once your site is scanned and certified, the trustmark will display on your website, which lets your customers know they’re on a SECURE site. Learn how to get the trustmark up and running in minutes.
Go Pro and Gain More Traffic, Trust and Sales:
Upgrade to McAfee SECURE Certification Pro and get premium features that are proven to increase sales, including unlimited trustmark views, the engagement trustmark, and search highlighting. Learn more about our engagement trustmark and how to add it to your site.
Upgrade to McAfee SECURE Certification Pro and get premium features that are proven to increase sales, including unlimited trustmark views, the engagement trustmark, and search highlighting. Learn more about our engagement trustmark and how to add it to your site.
As Featured On:
Installation
- Upload
mcafeesecure
to the/wp-content/plugins/
directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Configure account and settings through the ‘McAfee SECURE’ menu in WordPress
- [For Pro Users] To add the engagement trustmark to your site, add the following code to your site wherever you’d like to display it: [mcafeesecure]
FAQ
Once your site is certified, the McAfee SECURE trustmark will display on your website, which lets your customers know the site they’re on is part of the SECURE web. With the free service, the first 500 visitors/month will see the trustmark. After your site reaches the 500 visitor limit, the trustmark will not be displayed for the remainder of the month. The trustmark will reappear at the beginning of the following month and your visitor count will start over at zero.
We define “visits” as anyone who engages in a session on your site at some point during the month. The session cookie is set for 24 hours. This means that the visitor needs to be idle for more than 24 hours to be counted as a “visitor” for a second time. At the beginning of each month, the visitor count will start back at 0. Each time you login to your account at trustedsite.com, you’ll be able to see how visitors have seen the trustmark so far for that month.
The McAfee SECURE trustmark lets website visitors know that a website has been tested and certified to meet our security standards. When a website is certified as secure, it can display the trustmark. When it no longer meets our standards, the trustmark vanishes until the standards are met.
The McAfee SECURE trustmark is designed to let internet users know which websites are certified as safe to use. Other security badges indicate whether or not sites have purchased additional levels of protection, including SSL certificates and privacy badges. Often times, a site will use multiple security products to certify and scan their site for different types of vulnerabilities.
Yes. Often we require certified sites to have multiple layers of security including SSL certificates and perimeter and behind the firewall vulnerability scanning. In many cases, a website will have several security services in place along with McAfee SECURE certification.
McAfee SECURE Certification Pro is the full version of the service. Our Pro plan includes all of the premium features of the McAfee SECURE service:
- Unlimited Visitors: With our Pro plan, an unlimited number of site visitors will see the trustmark. Whether you’re selling a dozen custom-made pieces of jewelry every quarter or thousands of t-shirts a week, every single visitor will see the trustmark.
- Search Highlighting: Your site will be highlighted as SECURE in Google, Yahoo and Bing search results.
- Customized Trustmarks: As a Pro user, you will be able to customize your trustmark to best fit in with your WordPress site. You can customize the size and verification options to fit the needs of your users. The certification trustmark can remain visible to all site visitors as they navigate through your site, or it can remain in a fixed location.
- Engagement Trustmark: Unlike the floating trustmark, the engagement trustmark stays in one spot. So whether that’s by a signup form or in the checkout of your sales flow, visitors will know they’re safe as soon as they look at an engagement area. Watch a video about the Engagement Trustmark here.
Upgrading is easy! When you upgrade, your trustmark code stays exactly the same. Login to your account and you’ll have to option to upgrade to Pro. Once you select this option, you can make your first payment and set everything up in just a few minutes. (Note: you will need to add an additional snippet of code to your site in order to install the engagement trustmark. Don’t worry: there are easy-to-follow directions on how to do this once you have completed the upgrade.)
The McAfee SECURE trustmark is temporarily revoked for any domain that fails to meet our security standards for over 72 hours. The McAfee SECURE trustmark mark is temporarily replaced with a transparent image. If this occurs, log in to your account and view your violations. As soon as we determine that the domain meets our requirements, the trustmark will reappear.
Reviews
Since we’re in the thick of the hectic Holiday season, e-commerce sites have been bustling with activity. In fact, according to IBM, this past “Cyber Week” (Thanksgiving to Cyber Monday) was a record-setting year for online shopping with “overall online sales increased 12.6 percent, with mobile sales up 27.2 percent compared to the same period in 2013.”While that’s welcoming news for e-commerce site owners, there have also been the numerous reports of stores - both online and offline - getting hacked. This becomes a problem, because as Jeremy Smith perfectly states, “In ecommerce, everything hinges on trust.” He also adds that, “If they don’t trust you, they won’t buy from you.”
So, how can you earn the trust of visitors to your eCommerce site? One way is to include a trust seal.
What is a Trust Seal?
You’ve most likely noticed some sort of seal, badge, logo or icon proudly displayed on an e-commerce site. Here’s a clean definition from Marie on Crazy Egg:
“A trust seal verifies to visitors that a website is legitimate. Data is collected by the third-party trust seal company that confirms that the business is authentic.”
Typically, these seals are associated with secure sockets layer, or SSL for short. This simply means that your site has been verified and that there is a secure transmission for customers to safely enter their credit card information. Andy Hagans notes on MonetizePros that:
“There are two general types of SSLs: standard and extended validation (EV) SSL certificates. The differences are pretty minor; EV certificates require a bit more administrative effort to check out some additional information about the domains, so they will cost a bit more.”
Why Trust Seals Are Important
There have been numerous studies on the impact of trust seals - Moz mentions that two companies, Cheskin Research and Studio Archetype/Sapient, were conducting e-commerce trust studies back in 1999. Overall, the general consensus has been that trust seals are indeed important for e-commerce sites.
According to research conducted by independent research firm TNS in April 2005 (via Comodo Group, Inc.), a majority of online shoppers are aware what a seal is meant to represent - only one in five did not. Furthermore, 88% of American online shoppers stated that trust seals were important for sites.In fact, 79% of shoppers expected to see some sort of seal on a sites’ home page.
Plus, approximately 70% of online shoppers cancelled their online order because they did not “trust” the transaction.
More recently, a survey conducted by Matthew Niederberger on Actual Insights, found trust logos increased the trustworthiness in over 75% of respondents. He also found that “61% of participants said they have at one time NOT completed a purchase because there were no trust logos present.”
We have seen that smaller sites get the biggest bang for the buck by using a trust seal", says Greg Hartnett of Best of the Web. "Well known, larger sites (think eBay or Amazon) aren't going to see as much of a rise in conversions, because people already know and trust those sites. But smaller sites that have used the
Why Trust Seals Are Important
There have been numerous studies on the impact of trust seals - Moz mentions that two companies, Cheskin Research and Studio Archetype/Sapient,were conducting e-commerce trust studies back in 1999. Overall, the general consensus has been that trust seals are indeed important for e-commerce sites.
According to research conducted by independent research firm TNS in April 2005 (via Comodo Group, Inc.), a majority of online shoppers are aware what a seal is meant to represent - only one in five did not. Furthermore, 88% of American online shoppers stated that trust seals were important for sites.In fact, 79% of shoppers expected to see some sort of seal on a sites’ home page.
Plus, approximately 70% of online shoppers cancelled their online order because they did not “trust” the transaction.
More recently, a survey conducted by Matthew Niederberger on Actual Insights, found trust logos increased the trustworthiness in over 75% of respondents. He also found that “61% of participants said they have at one time NOT completed a purchase because there were no trust logos present.”
We have seen that smaller sites get the biggest bang for the buck by using a trust seal', says Greg Hartnett of Best of the Web. 'Well known, larger sites (think eBay or Amazon) aren't going to see as much of a rise in conversions, because people already know and trust those sites. But smaller sites that have used the Best of the Web Trust Seal have seen conversion increase by 20% or more.
Finally, William Levins notes on Nuvonium that according to an internal study of their retailers, McAfee noticed that there was a “12% increase in sales when using the McAfee Site Secure seal.'
The research is clear - trust seals matter.
Suggested Trust Seals
While trust seals are an important feature for e-commerce website, which seals are the most reliable?
In a survey conducted by the research group the Baymard Institute, the most trusted badge was Norton, with 36% of the votes. This was followed by McAfee (23%) , TRUSTe (13.2%) and BBB Accredited (13.2%).
Going back to the Actual Insights study, they also that PayPal Verified, Verisign, and McAfee were seen as the most trusted logos. This is important because 75% of customers have claimed that they have not completed a sale because they didn’t recognize the seal.
You Need More Than Just Trust Seals
While trust seals can have a major impact on your e-commerce site, it’s not the only trust signal that you should be utilizing.
Include Reviews
Earlier this year Bright Local discovered that nearly 90% of customers trust online reviews as much as personal recommendations. Here were some other key findings:
- 67% of consumers read up to 6 reviews (vs. 77% in 2013)
- 85% of consumers read up to 10 reviews (vs. 92% in 2013)
- 7% of consumers read 20+ reviews (vs. 2% in 2013)
Reviews are one of the most important factors for consumers to use when determining whether or not to trust your site. To make the most out of reviews, Jeremy Smith on Crazy Egg recommends that you include the identify of your reviewers, features reviews in your feed, seller ratings and, most importantly, use social proof.
Website Design
Would you seriously give your credit card information to website that looks like it belongs in 1995? Common sense would say absolutely not.
If you want to win the trust of consumers, then make sure you have a quality website design that is easy to use. Other features should include a Contact page that informs visitors of your name, location, and how to get in touch with you.
You could also place your phone number, email address, and social signals throughout your website to continue to establish trust.
Conclusion
Trust seals are an important feature of your e-commerce site. It puts the mind of your consumers at ease, which can improve sales. However, you need to include more than just a logo.
On top of seals, display reviews/testimonials and have a top-notch website. Also, don’t forget to make it easy for visitors to get in contact with if they have any questions or concerns. All these traits together result in a solid website consumers are willing to trust.